Urban Decay 24/7 Eyeliner in Electric Review and Swatch

January 17, 2012

I would keep this post as short as possible because I have reviewed Urban Decay 24/5 Eyeliner before long long time ago, and you can find it HERE . But as there's  new colors coming out, and I have chance to try it, I will share it with you all :)


Urban decay 24/7 glide-on eye pencil is creamy and waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that will not budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Created with 50% moisturizing ingredients suspended in a sophisticated waterproof formula, 24/7 Eye Pencils offer long-lasting color and a dreamy, creamy feel when applied. With Jojoba Oil, Vitamin E and Cottonseed Oil.


Left = without flash. Right = with flash

My opinion is still same, 24/7 Eyeliner from Urban Decay is definitely the creamiest and the easiest eyeliner pencil I've ever used. It comes with many colors but what I love the most is the half baked which is gold eyeliner, I usually use it on my inner corner to brighten up my eyes. Electric is a light metallic blue color that can really pops your eyes. Either use it alone, or just an accent, you can create endless cool looks with this color

Unfortunately as my eyes are quite watery, no eyeliners can stay on my lower eyes more than 3 hours and this eyeliner is not an exception. I got mine from Beautyofdiva for about 7USD

Final Opinion =

Pros :

  • Comes in many colors

  • Glides easily and smoothly on eyes

  • Creamy, so it's pretty easy to use even for beginner

  • Dries out fast

  • Can be blended with eyeshadow easily

Cons :

  • Doesn't stay on my lower eyes for over 3 hours


Personally I think it's one of the best eyeliner selling out there, but my eyes become watery easily and no pencil liners can stay long there. Which is too bad, since it's a good product already. If you don't have watery eyes like me, probably it can become your holy grail pencil eyeliner. I know so many people swear by this product, and most favorite among all is the "zero" eyeliner which is black. It's one of the darkest and creamiest pencil eyeliner I've ever tried

I dont think that I will really use electric that often, but probably when I want more colors and makes my eyes pop more, I will use it :)

Sorry for lack of posting these days guys, many things coming up and I'm busy preparing my first giveaway in 2012 as this is quite different than my usual giveaways. Also, my camera is borrowed by my friend because she needs it to take exam.. I don't want to disappoint you all by giving make up reviews using camera phone because the quality is pretty bad, and you cannot see the product clearly.

I will always provide the best review I can get :) So please stay tuned, and have a nice day :heart:

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  1. I really like the color!
    Too bad it won't stay long!

  2. lol pardon my ignorance but I never knew that UD eyeliners cotain jojoba oil before, thanks for mentioning it! I have a few of these liners and they're my favorites as well. :-D

  3. wooo! bright colour eyeliner. sexyyy

  4. I've heard about these alot on youtube and stuff. I like the color so pretty but I'm not big on pencil eye liners. And urban decay is kind of out of my price range for make up. Sucks it doesnt stay on your water line long D:

  5. Oh really? I thought it's much cheaper in US?
    Yea, but I use it to tightline my waterline so there's no gap, and its dangerous to use liquid, so yeah XD

  6. Yea but its on my eyes XD probably it will stay longer on you!

  7. Haha youre much welcome Fifi, sometimes I dont know whats inside my make up too, no worry lol

  8. i love urban decay's electric blue..
    it's just like it's their signature color.. right?
    ah.. but it's such a waste if it doesn't stay long :(
    thanks for sharing stella~

  9. Haha, really? I always thought UD's signature is purple, bcoz their packaging mostly in purple LOL
    yeah, but I always put primer before my eye make up so it will stay longer ^^
    thank you for reading <3